Here is some food for thought for marketers. The Internet may be one of the best ways to reach the baby boomers.
Confluxity
Confluxity
Lying in a hammock or perfecting the old golf game for 20 years might seem the ideal retirement to baby boomers at 3 p.m. on a hectic Wednesday, but it will likely lose its luster after a few years.
Unlike their parents, baby boomers have plenty of healthy years ahead of them once they reach 65, thanks to modern medicine. Add to that the shortage of skilled employees in the workforce
The joint you never want to lose to age is your knees. We have all seen boomers struggling on stairs or having a hard time getting out of a car. If your knees stiffen and freeze up from inactivity, it makes your life a lot harder.
The Baby Boomers generation is comprised of the 78 million Americans born between 1946 and 1964. Those born between 1946 and 1955, are not ready to retire quite yet and we cannot afford to lose their wisdom and work ethic.
There are a growing number of books and articles being written about the future effect of the aging baby boomers on the economy and the stock market. Much of the research stems from Harry Dent’s pioneering demographic research in the late 1980s and early 1990s.
A baby boomer study by Experian Consumer Research suggests that both young and old boomers want to be fully informed before committing to a financial service. However, only one group, the older boomers, is more likely to shop around for the best financial deals.
To explore how science and technology can help aging adults live well, the research center brings together experts in fields ranging from engineering and artificial intelligence to urban planning and women’s studies. The lab partners with business and government to fund research and translate ideas into the real world.
I mean, when are Baby Boomers as a generation going to get a clue? We didn’t want our parents anywhere near us as we entered young adulthood, so what makes us think our kids want us around?
As a youthful workforce prepares to supplant the legions of retiring baby boomers, economists predict a new breed of consumer will emerge. Following decades of rampant, out-of-control spending, parsimony may come to describe the next wave of shopping behaviour.
Boomers will redefine retirement with enormous energy and creativity. Many will work well beyond age 65 and mostly by choice, seeing this as a time for advance not decline, according to Dr. Sherry Cooper, Chief Economist, BMO Capital Markets in her new book, The New Retirement: How it will Change our Future.
